Explain E Marketing or Internet Marketing With Advantages and Limitations

Q: Explain E-Marketing or Internet Marketing.

Internet marketing or e-marketing is the marketing  of products or services over the Internet. It is also referred to as i-marketing, web-marketing, online-marketing, electronic marketing or e-Marketing.

Explain Advantages and Limitations of e Marketing or internet marketing 

Advantages of e Marketing

1. Internet marketing is relatively inexpensive. 
2. Companies can reach a wide audience for a small fraction of traditional advertising budgets. 
3. The nature of the medium allows consumers to research and purchase products and services at their own convenience. 
4. Internet marketers also have the advantage of measuring statistics easily and inexpensively.
5. The results of campaigns can be measured and tracked immediately, because online marketing initiatives usually require users to click on an advertisement, visit a website, and perform a targeted action.

Limitations of e Marketing

1. Internet marketing requires customers to use newer technologies rather than traditional media. 
2. Low-speed Internet connections are another barrier. If companies build large  websites, people with slow internet connections or mobile devices experience delays in content delivery. 
3. From the buyer's perspective, the inability of shoppers to touch, smell, taste or "try on" tangible goods before making an online purchase can be limiting.