Perfect Computer Notes

Q: Explain E-Marketing or Internet Marketing. Internet marketing or e-marketing is the marketing  of products or services over the Internet. It is also referred to as i-marketing, web-marketing, online-marketing, electronic marketing or e-Marketing. Explain Advantages and Limitations of e Marketing or internet marketing  Advantages of e Marketing Internet marketing is relatively inexpensive.  Companies can reach a wide audience for a small fraction of traditional advertising budgets.  The nature of the medium allows consumers to research and purchase products and services at their own convenience.  Internet marketers also have the advantage of measuring statistics easily and inexpensively. The results of campaigns can be measured and tracked immediately, because online marketing initiatives usually require users to click on an advertisement, visit a website, and perform a targeted action. Limitations of e Marketing Internet marke...